Application Deadline: July 31st 2020

Connected lifestyle devices and consumer electronics with embedded intelligence

Through the HAX CONSUMER track, lifestyle and consumer electronics are given a new lease on life with connectivity and imbedded intelligence.

The HAX CONSUMER track crosses a wide breadth of markets including virtual and augmented reality, sports wearables, education technology, fashion tech, smart homes, audio products and many many more.


Makeblock – Construct your dreams!

Makeblock is the next generation of construction platforms. Smart designed, easy to use, with strong parts mostly made of hardened aluminum enables you to build easily every kind of robots, 3D-printers, artwork or what ever you want.


Nura is a new headphone that integrates unique soundwave technology to automatically measure your hearing (from the outer ear all the way to the brain) and adapt music perfectly to you. In order for headphones to deliver the right sound, they must be matched to the listener. Nura even recognizes you when you put them on.


Yeelight is created by Yeelink, a company which integrates design, research & development, production, and marketing, and is striving to become the leader of the world’s smart lighting device industry

Yeelink is engaging in creating a brand new, high-quality, and comfortable lighting experience with smarter user operation, providing personalized and superior quality lighting that people require. Their aim is to continue to develop comprehensive consumer and industrial smart lighting solutions based on the real and emerging needs.

Auroma Brewing Company

Auroma makes the smartest coffee machine on the market by tailoring the brewing process to your unique taste profile and the beans you use.


We’re elevating the cocktail experience by offering premium cocktails, without the hassle.

Bartesian is a single-serve cocktail machine that creates premium cocktails at the push of a button. Simply insert a capsule, select the strength, and enjoy a bar-quality cocktail in seconds. You don’t have to be an expert mixologist to enjoy an excellent cocktail – modern mixology’s got you covered.


We believe that with the right tools, people can achieve substantial, tangible, enduring change in their lives. Using modern biosensing, we give people the means to track – and ultimately improve – their neural state.

Our first product are smart headphones that improve your concentration at work, helping you be more productive. This will enable us to collect the largest labelled EEG database in the world, so we can improve our algorithms, move beyond headphones, and become the leader in consumer biosensing.


Tinkamo makes modular STEM toys for children. The connected smart blocks make learning electronics and coding simpler and more entertaining for young kids.


TEAMOSA is the first of its kind – a tea brewing machine that combines modern science with the art of traditional eastern tea making. The machine is focused on elevating the age-old ritual experience through premium technology and exceptional tea from tea plantations directly – resulting in a perfectly steeped cup of tea rich in antioxidants and aroma.

Motion Metrics

Motion Metrics creates hardware and software to help you improve your skiing technique. Carv by Motion Metrics is the first wearable dedicated to skiing that speaks to you as you ski – it’s your digital ski coach.

Built in consultation with Olympians, Carv gives you access to the feedback and knowledge that only elite skiers have had access to so far. With an extremely thin smart insert, Carv measures your motion and pressure distribution and relays feedback through your earphones in real-time.

FLASH Robotics

EMYS™ by Flash Robotics is a friendly robotic head that teaches kids ages 3-7 foreign languages through regular, fun interactions. EMYS appeals to multiple senses, and uses language children already know via their favorite cartoons, toys, and items from their surroundings. He can move, speak, recognize faces, and express emotions – which fosters bonding. Through the journey of learning languages, EMYS can become a part of children’s world, full of wonder, characters, imagination.

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