Particle is hiring a Sr. Manager of Product Marketing to drive market research to inform our product strategy, lead go-to-market for both our existing and new products, and create and execute campaigns to drive adoption and engagement with our product portfolio. You would be joining the Product team to establish our nascent Product Marketing practice within that team, and collaborating closely with our Demand Generation team that drives performance marketing based on the go-to-market strategy and positioning that you establish. This is an opportunity to join a fast growing IoT company and help break through the noise of an industry looking for a strong leader.
Lead go-to-market strategies for product launches, including key messaging development and tactical channel plans
Develop and track key business metrics for Particle products; own the reporting and analysis for those metrics.
Develop and author compelling internal content for Demand Generation and Sales including sales training on products, positioning, competitive analysis, and battle cards
Develop and manage the creation of compelling external product content to drive adoption and customer success including customer case studies, website content, blogs, webinars, solution guides, demos, and FAQs supported by our SA and content team
Own external facing product roadmap updates, in close relationship with the product team, and support the ongoing engagement with our customer advisory board
Continue to refine and evolve our buyer and user personas which inform the positioning, messaging, and value proposition of our platform and upcoming features.
Build and continually assess competitive offerings to ensure product differentiation and competitiveness to inform messaging and product roadmap
Aggregate, analyze, and develop a deep understanding of customer requirements through user research findings, analyst inquiries, and customer feedback to steer messaging and product roadmap.
Own the full extent of Product Marketing at Particle, and your focus will break out as:
60% go-to-market strategy, execution, messaging, supporting content and sales enablement development
30% research, competitive analysis, industry scope, product roadmap input
10% product adoption, nurture, and recommendations on key marketing channels
Your success will be measured on customer impact, product adoption, and ultimately defining Particle as the top leader in the IoT space for and companies bringing connected IoT products to market. This role reports to the Head of Product.
Over 5 years of experience in a marketing role with 2-3 years in a product-specific marketing role with a technical product
Experience as the primary owner of product launches at scale across multiple channels and geographies
The ability to distill complex technical concepts into customer-centric messaging and while staying genuine for developer audiences
Experience with dual audiences of developers and business buyers of technical products
The ability to thrive in a fast growing startup where hands on execution is required and processes may not exist yet (until you implement them)
Excellent at collaborating with many contributors, with strong project management skills
Confidence in presenting and training for both internal and external audiences
Experience working cross-functionally with sales, product management, marketing, and PR
Experience building and managing a team, developing talent and establishing growth paths
Previous in IoT is a plus