Particle

Vice President, Marketing

Job description

Company Overview

Particle is the only end-to-end IoT platform that combines software, hardware, and connectivity as an integrated solution that ensures their customers’ IoT products are reliable, scalable, and secure. Particle works with thousands of companies ranging from traditional manufacturers to fast-growing startups including Jacuzzi, Continental Tires, Watsco, Shifted Energy, Anderson EV, and Opti. As a venture-backed company, Particle is supported by world-class investors and boasts the largest developer community in the IoT industry, with nearly 200,000 developers and engineers in more than 170 countries. We value diversity in our developer community, business, and organization, and commit to a continued effort in making an inclusive and equitable environment for all.

Investment in our people is critical to who we are as a company. We support and empower each other through curiosity, trust, and joy. From extensive onboarding to 360 feedback, and a professional development stipend, you’ll have the tools to navigate your own success from the start. From there, you’ll work with your manager to create your own growth path and get the coaching needed to achieve it. We are headquartered in San Francisco and have offices in Shenzhen, Dongguan, Minneapolis, Boston, and remote hubs across the globe. In order to provide a safe environment, US employees will work from home through July 2021.

We provide:

Competitive medical, dental, vision, disability, and life insurance
Stock options
Flexible and open vacation policy
Work from home stipend
Generous parental leave policy
A robust wellness program with individual, personalized coaching
Position Overview

As VP of Marketing, you will report directly to our CRO and be responsible for leading brand, content creation, digital marketing strategy and execution, communications, events, lead generation and marketing operations. You’ll partner with Product leadership to develop strategic marketing plans to further develop the Particle brand, execute a stratified go-to-market plan based on ideal customer profiles, grow interest in Particle both from business leaders at target customers (buyers) and from engineers and developers (developer community) and surpass our growth targets.

You will:

Lead, develop and mentor a growing, global team of marketers
Own and manage the global marketing budget
Drive efficiency and effectiveness of demand generation programs, working cross-functionally with product, business development and sales leadership teams
Develop and lead execution of a consistent brand strategy to further Particle’s position as the leading Integrated IoT Platform, including content and website responsibility
Ownership for measuring and achieving departmental goals
Manage relationships with and promotional opportunities with key publishers, analysts, and media partners
Collaborate with sales to ensure both the quantity and quality of leads are optimized to convert throughout the funnel.
You have:

10+ years’ experience in B2B demand generation, product marketing, and marketing operations, preferably at PaaS, SaaS or technology companies.
Experience in building a well-know B2B tech brand
Experience managing budgets and hitting monthly goals and spend, revenue and key performance metrics
Experience with large developer communities is a plus.
5+ years of experience leading teams, and a strong interest in mentorship and professional development
Rigorous analytical and data-driven mindset. You decide based on evidence, and when you don’t have the evidence you need, you run tests.
Knowledge of current best practices and new strategies for digital and lead generation marketing
A creative thinker with proven ability to effectively execute integrated and streamlined marketing programs
Ability to collaborate, build relationships, and drive results across teams and at all levels of an organization
Excellent communication skills – both spoken and written
Strong planning and organizational skills
Comfortable wearing the many hats that comes with a dynamic, fast-moving start-up environment.


Join a fast paced HAX portfolio company and be part of one of the largest hard tech communities in the world.