In college at Brown University, Ben Rubin had an odd nighttime ritual.
He would hook himself up to an old polysomnography machine, a refrigerator-size device that clinics use to diagnose sleep disorders. He wanted to create a wearable alarm clock that would measure brain activity and wake the user in an optimal phase of light sleep.
Before he graduated, Rubin cofounded a company called Zeo, and in 2009 it began selling the first consumer device that detects the user’s phase of sleep.
He is currently building Change Collective, software to build lifestyle courses led by world-class experts, designed to help you reach your goals through an app that keeps you accountable.
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