Marketing and Sales executive with over 20 years of experience driving revenue and brand development objectives for consumer electronics start-ups, established companies and Fortune 100 organizations.
Strong analytical skills utilized to drive budget performance, category opportunities, channel strategy, forecasting and ROI measurement. Managed budgets commensurate with organizational size- from $200k, to over +$100mm- including Sales and Marketing allocations to drive the business objectives.
Proven ability to grow new and existing product categories: Notebook Accessories (Kensington), Shoot & Share Video (Flip Video/Cisco), Technology Toys and Games (Sifteo, Actev Motors), Breath Analysis for Health & Wellness (Breathometer). Collaborative relationships established with internal and external teams, including: Merchants, Store Planning, Product Management, Sales and Marketing teams to drive product sales.
Extensive US and Multi-National channel experience, including Canada, Mexico, France, UK, Germany, Netherlands and Australia. Account execution experience includes: Best Buy, Brookstone, Amazon.com, Apple, Wal-Mart, Target, Costco, Sam’s Club, Dixons, WH Smith, FNAC, and their online and international counterparts.