Application Deadline: March 31st 2020

Ed Soehnel

Executive Advisor to Lightning Strike

Ed Soehnel is an experienced start-up and growth company expert, with more than 18 years’ experience in leading B-to-C and B-to-B-to-C consumer product/service companies, from start-up through exit. His background includes key management positions in technology and consumer packaged goods (CPG) companies, with highlights including: selling a company; developing, launching and successfully growing product sales; raising outside capital for growth/expansion; and, executing turnarounds on failed products. Ed is a generalist in operating and growing companies with specific strengths in knowing how to market and sell a product or service and determining the key action steps required to achieve success.

Ed’s leadership and initiative permeates more than just his professional endeavors. He has co founded and grown two community organizations, served on the board of directors for an industry trade group, taught business courses and is an accomplished public speaker. He has helped his wife start and grow two businesses and is rehabilitating land for organic, pesticide-free and sustainable agriculture. Ed is a former national-level amateur athlete, competing in both triathlons and biathlons (ski/shoot) and has an MBA from the University of Denver, Colorado, USA.

He can be found at, where he posts content about growing consumer product companies and is active through various online social networks.

Best place to check out Ed is on Quora.

Duncan TurnerEric Pan