Senior executive with 20+ years experience in software marketing, from early stage startups to multibillion dollar companies. Solid experience in the field of enterprise software (B2B), virtualization (starting at VMware in 1998 and staying a total of 8+ years there), security and networking. An international manager with a solid understanding of both product and field marketing. Demonstrable expertise and track-record in building programs and content to accelerate business growth.
Key areas of expertise:
– enterprise software
– new company and product introduction (branding, positioning, messaging)
– field direct and indirect / partner lead generation and marketing
– influencer marketing (PR/AR/bloggers)
– business development and partnerships / alliances