Portfolio News

Simbe Robotics raises $26m Series A

Simbe announces their Series A fundraising, and partnership with SoftBank Robotics.
Cyril Ebersweiler


January 10, 2019

Simbe Robotics, the company leveraging robotics and AI to provide physical retail with unparalleled insights into inventory and operations, today announced two separate funding deals – a Series A equity financing round and an inventory financing agreement with SoftBank Robotics, allowing the company to increase efficiencies in production and deployment of Simbe’s Tally robot. With the Series A round, three renowned industry experts join Simbe’s governing Board of Directors, positioning the company to continue scaling global expansion to meet market demand.

“The company's proven technology and ROI is improving the bottom lines of well-known grocers and retailers on multiple continents. Now it's time to scale Simbe’s data and hardware platform to revolutionize many more stores.”

With significant validation and backing from premier firms, Simbe will leverage this unique blend of equity and inventory financing to build on the momentum and significant growth the company has experienced to date. This includes a focus on growing its team, expanding its fleet of Tally robots into new markets, accelerating its deployments with existing partners, and unlocking more value in-store with new capabilities, furthering Simbe’s mission of revitalizing brick-and-mortar retail with e-commerce level insight.

“Our investors, both previous and new, provide much more than financial support. They are advocates and trusted advisors who bring invaluable institutional knowledge to all facets of our business,” said Brad Bogolea, Co-Founder and CEO of Simbe Robotics. "Both our equity financing partners and the SoftBank Robotics team are deeply aligned with Simbe’s vision to revitalize physical retail through data. We are at a pivotal time of growth and value their support as we continue to transform retail at a global scale.”

Series A Equity Financing

The $26 million Series A was led by Venrock with participation from Future Shape, Valo Ventures, and Activant Capital. These top-tier investors have a deep understanding of the retail, robotics, and technology industries and will support Simbe with invaluable knowledge and guidance as the company begins a new phase of growth. The equity capital will go toward business operations including growing the team of world-class talent; scaling sales, marketing and customer success functions; and continued investment in R&D.

“The Simbe team is building one of the most interesting datasets in retail, capturing inventory and pricing data that hasn't been available before. With Simbe, retail stores can free up scarce labor to spend more time doing high-value activities like interacting with customers. Retail is changing, and stores must modernize to succeed in today’s environment,” said David Pakman, partner at Venrock and Simbe board member. “The Simbe team has impressed me from the start, and they are uniquely equipped to bring this new reality to retail.”

Three New Appointments to the Board Of Directors

With the close of the Series A financing, Tony Fadell, Principal at Future Shape, iPod inventor, iPhone co-inventor and Founder of Nest; David Pakman, Partner at Venrock; and Ryan Gembala, Managing Partner at Pathbreaker Ventures will be joining Simbe’s Board of Directors.

“Every brick-and-mortar shopper, store associate, and brand needs to know ‘What’s happening on the shelf?’ Simbe's Tally solves this problem!” said Tony Fadell, Principal at Future Shape and Simbe board member. “The company's proven technology and ROI is improving the bottom lines of well-known grocers and retailers on multiple continents. Now it's time to scale Simbe’s data and hardware platform to revolutionize many more stores.”

Inventory Financing

In early 2018, Simbe and SoftBank Robotics America began a partnership to leverage SoftBank Robotics’ (SBR) international reach and operational efficiencies to scale Simbe’s business globally. Following the initial success of the partnership, SBR and Simbe will expand their collaboration to include inventory financing, accelerating Simbe’s global deployment of its fully autonomous retail robot, Tally. The funds will support scaled manufacturing of an additional 1,000 Tally units over the coming two years. SoftBank Robotics has deployed more than 25,000 robots globally and has the infrastructure in place to support Simbe’s need to scale manufacturing, shipping, deployment, and field services of Tally robots globally. The investment underscores the need for automation throughout the retail industry and points to the new, blossoming Robotics-as-a-Service (RaaS) model, a model SoftBank Robotics has adopted for the future of automation across multiple industries.

“Building on the momentum of our partnership with Simbe and our focus on augmenting the workforce through automation, inventory financing was a natural next step to bring more Tally robots to market, faster. The retail space is hungry for autonomous solutions to common pain points, and Simbe has exceeded expectations in designing, building, and deploying Tally robots worldwide.” said Kass Dawson, Head of Business Strategy at Softbank Robotics. “The feedback from retail partners and consumers alike has been overwhelmingly positive – which is reflected in retailers’ demand for more Tally units on a global scale. Simbe and SoftBank Robotics’ synergistic partnership helps solve that demand and is demonstrative of the types of mutually beneficial partnerships the robotics industry should be moving toward.”

Simbe Momentum

Founded in 2014, Simbe has emerged as the leading data-driven inventory solution for physical retailers, with Tally taking the lead as the first fully autonomous robot currently performing multiple store traversals per day – alongside customers during regular hours of operation – and executing a variety of inventory auditing tasks. Using both computer vision and RFID scanning technology, Tally provides retailers and their global CPG brand partners with actionable, e-commerce-level insights into shelf data up to three times per day.

Simbe’s actionable dataset paired with its AI-powered analysis ultimately enables retailers to protect profitability and increase efficiency, solving for the $1.75 trillion “ghost economy” defined by out of stocks, accurate price execution, and lack of product location optimization industry-wide. Simbe optimizes the grocery supply chain, enabling faster operational decisions at the store level and more nimble inventory management between retailers, brands, and logistics providers, and is ultimately building one of the most valuable datasets in the retail ecosystem.

Cyril Ebersweiler


January 10, 2019
SOSV's HAX is the most active early stage investor in hard tech startups, empowering founders building with robotics, internet of things, digital health, consumer products and industrial technologies. The HAX Program combines hands-on co-development with our experienced product development team, multi-stage venture capital investment, and collaboration with our global founder community building hard tech startups. Since 2012, HAX has invested in over 250 startups meshing hardware and software across its locations in San Francisco, Shenzhen and Tokyo.