Anurag (Co-founder and CEO) comes with 14 years of business experience incl. supply chain operations. His management consulting days at Kearney and strategy office days in CK Birla Group have instilled the skills of solutioning and collaborative problem solving, both key requirements in a B2B technology company. As a Director of Business Development at Carlsberg, he architected the company’s most business critical relationships and managed them. Furthermore, he has experience in setting up businesses ground up – He setup the franchising business in Carlsberg from zero to USD 25 Mn ARR. And he has experience in working in resource crunched, nebulous environments – having led a craft beer startup. And finally, strong industry connects built over his career as well as an alum network from IIM Ahmedabad, ensure that relevant decision makers in potential customer are within reach.