unspun (HAX 11), a San Francisco-based robotics and digital apparel company, has secured $7.5M in seed funding to answer the fashion industry’s glowing climate crisis.

unspun is focused on minimizing overproduction and returns by utilizing automated and localized intentional manufacturing to weave jeans that fit consumers perfectly. Consumers take a scan of their body at an unspun location, or through the unspun app on their phone, allowing the team to create a completely unique set of jeans for each individual.

“While many technology solutions are needed to reverse fashion’s negative impact on the planet, gigaton-scale reductions in carbon emissions require far more than incremental improvements. In an industry that destroys $200 billion worth of unsold goods annually due to overproduction and returns, unspun’s platform is focused on aligning profitability with sustainability, and building products unique to each consumer only once they are sold,” said unspun founder Kevin Martin.

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